Creating a global art paper for Zurich-based artist Conor Mccreedy.
It was Monday morning in the West Village, NYC. Conor and I were having breakfast at our favorite neighborhood spot: Kava Cafe. Conor thought it would be a good idea to put up some of his art there on a monthly rotation. I added that we should print a limited edition art paper for keepsake. Conor agreed as he believes physical artifacts are lost in today’s digital age and need to be boldly re-introduced and appreciated. Of course in the art world such a bespoke artifact quickly becomes a collector’s item.
We designed 5 issues and printed 500 copies of each one monthly. All 5 issues were packaged together as a collector's art item and distributed in New York, Johannesburg and Cape Town.