Following our brand reboot in 2012 Full Circle was visually known for an orange circle with an abbreviated "FC" inside. Three years on and we wanted to transition the brand into international territory while still preserving the agency’s friendly and conversational style. To achieve this we simplified the original logo to just the wide Full Circle typeface in the iconic FC orange, and offered no further distractions.
We restructured the entire website UI from landscape orientation and horizontal scrolling to vertical orientation and vertical scrolling. We applied an off-white background colour for the entire experience. We stripped away all section titles and allowed rollOvers to do the heavy lifting on the landing page and division pages giving the website a minimal feel and quick navigation.
We further shifted the tone of the website navigation system, replacing traditional statements like "back to top" and sections like "polaroids" with more conversational phrases like "take me to the top" and "show me Maja's polaroids".
Disciplines: Brand Reboot, Stationery & Promotional, Website Design / Management, Social Media Management, Content Production, Social Media Advertising, Influencer Marketing.
Location: Cape Town, South Africa