FULL CIRCLE MODELS S/S 16-17 Disciplines: Branding, ResponsiveWebsite Design, Design Management.
Full Circle models are a long-standing client of ours and for Spring/Summer 16-17 we were tasked with executing a complete redesign of our work for the agency from 2012. Since we’ve been involved with FC from its inception in 2010, we wanted to transition the brand communication to something more mature and experienced, and at the same time friendly and conversational.
We restructured the entire website UI from landscape orientation and horizontal scrolling to vertical orientation and scrolling with an off-white background colour for the entire experience. We stripped away all section titles and allowed rollOvers to do the work on the landing page and model thumbnails giving the website a minimal feel and quick navigation. We simplified the original logo and kept just the wide FC typeface. We came up with a conversational tone for the navigation system, replacing traditional statements like "back to top" with "take me to the top" and sections like "polaroids" with "show me your polaroids".