Multi-disciplinary design studio and creative partner to individuals and brands operating in a global marketplace.

ICE Model Catalogue SS13-14

We needed to create a memorable print element to accompany our brand reboot, website redesign, and social media overhaul of ICE models. We wanted to transfer our new digital art direction onto print, and showcase the agency’s product offering.

Our Approach

We created a crisp, white model catalogue which acted as the equivilant of a printed website. We showcased the agency's strongest models of the season (women, men, new faces) and created a thumbnail model overview of the entire website used the middle spread.

To successfully advertise the new website the catalogue was a giveaway limited to 1000 copies only, each numbered by hand. Twenty copies were hand delivered to the agency's top clients. We chose standard 90 gram, matte office paper to give it a disposable feel.

Project Info

Disciplines: Print
Print Technology: Offset lithography
Location: Cape Town, South Africa
Year: 2014