Scheckter's RAW is a new gourmet health food restaurant in Sea Point, Cape Town created by my good friend Toby Scheckter (founder of Schecker's Organic Energy Drink), serving raw, organic vegan and vegetarian health food sourced from the best local and international suppliers. Originally the name was just "RAW", but Toby felt that his name carried awareness and credibility that should not be ignored. The word "RAW" was always intended to be bold, think and strong. In strategy sessions the word "love" was mentioned almost every sentence, so I created the heart as an iconic and memorable symbol to soften the boldness of the "RAW". The font used for "Scheckter's" (synonymous with quality organic products) resembles a handwritten signature. Similar to how an artist would proudly sign their work.