SUPERNOVA CREATIVE MANAGEMENT Disciplines: Branding, Digital Design (UX/UI), CMS Management, Social Media Management, Print Design, Creative / Strategic Direction. Year: 2015
Supernova is a Cape Town-based creative artist management agency representing photographers, stylists and hair & makeup artists.
We were tasked with changing the long-winded Supernova Creative Management name to the abbreviated SNCM and creating a clean, professional brand look able to confidently represent the agency locally and internationally. We selected a thick, modern typeface and replaced the purple star previously used with an asterisk that can be typed on any keyboard. The asterisk was further used in the brand typography system to denote categories.
We designed the website landing page to immediately announcing every artist the agency represents using a 3-column list. An image which best represents each artist fills the screen on name rollOver. A gradient box sits behind the 3 columns framing the image space and creating a think white border. All elements are dynamic and fully customizable form the back-end CMS.
The website is comprised of 2 main sections: artists and categories. We used a fully responsive 3 column grid which expands to 4 columns on wide screens and contracts to 1 column on mobile. Artists and categories have the ability to contain albums which grouped images and use the same display grid system. The viewer also has the option to view albums and/or entire artist portfolios in a single image display view.