Specialist Digital Design studio for Fashion, Art & Commerce, and Luxury brands.

Re-branding Supernova Creative Management

Services: Brand Identity design, Website design, Design management.

Supernova is a Cape Town-based creative artist management agency representing photographers, stylists and hair & makeup artists.

The brief to us from the 18 month old agency was to change the long-winded Supernova Creative Management name to the abbreviated SNCM and create a clean, professional brand look able to confidently represent the agency locally and internationally. We selected a thick, modern typeface and replaced the purple star (a supernova is a large, bright star) previously used with an asterisk that can be typed on any keyboard. The asterisk was further used in the brand typography system to denote categories.

We designed the website landing page to immediately announcing every artist the agency represents using a 3-column list. An image which best represents each artist fills the screen on name rollOver. A gradient box sits behind the 3 columns framing the image space. Both the artist image and the gradient are dynamic elements and can be changed using the back-end CMS at any time.

The website is comprised of 2 main sections (artists and categories) and utilizes a central dropdown menu to navigate through these sections. Artist portfolios and category names are displayed on the left and content on the right. We used a 3 column grid which automatically expands to 4 columns on browser sizes over 1440px in width and contracts to 1 column on mobile. Artists and categories have the ability to contain albums which grouped images and use the same display grid system. The viewer also has the option to view albums and/or entire artist portfolios in a single image display view.