ICE is the largest model agency in South Africa with five divisions and three regional offices. Based in Cape Town the agency works very closely with major fashion cities such as New York, Paris, London and Milan.
Re-Branding
Web Design
Design for Social
Content Strategy
Content Creation
Influencer Marketing
Video Production
Print design /production
Services:
Brand Transform
Creative Strategy
Art Direction
UX / UI
Website Design
Custom Back-end
Social
Video Production
Print Design / Production
THE BRIEF
We were commissioned by the agency to support their European expansion by transforming the branding and redesigning online across all divisions, creating print promotional material, producing still and video content, and growing all Social Media platforms.
We flattened the original brand logo and added a clean, condensed secondary font to mimic the elongated logo, to be used as a descriptor and online navigation. For the headline font we chose a classic editorial serif, used in lowercase italic throughout online, print and social.
For print promotional material, we created a 16-page A3 model catalogue showcasing the entire agency offering and extending the brand transformation into print form.
IMAGE 1:
LOGO TRANSFORM ACROSS DIVISIONS
IMAGE 2:
PAPER DESIGN S/S 13—14