HDS
HDS is a brand design studio delivering distinct brand building and strategic direction for luxury and lifestyle brands with global audiences.
Macbook_web-01.jpg

ANTARTA

ANTARTA Space Food is a high-tech food company specialising in the research and development of food products for extreme conditions, including and most notably space.

Antarta Space Food

ANTARTA Space Food is a high-tech food company specialising in the research and development of food products for extreme conditions, including and most notably space.

Status
antartaspacefood.com

Case Study
Coming soon

Services:

  • Brand Idenity
  • Brand Guidelines
  • Creative Direction
  • Website Design
  • Website Development (custom Shopify)
  • Ditigal Assets
  • 3D / CGI / Animation
  • Packaging
  • Print Design / Production

Brand Guidelines

When we first started working with Antarta they had existing brand elements: a logo and symbol which they had trademarked and 2 colours which to them represented space in an innovative way.

To create a visual system which can be used across many different packaging labels and a robust online store with a lot of information, we began by tweaking the logo (mainly kerning and spacing) and structuring the typography system. We selected a futuristic, bold and wide font for the headings and categories which pairs beautifully with the character modifications we made on the existing logo by slightly rounding the edges.

Next we tweaked the primary colours and added 2 secondary colours (a planetary green and an atmospheric light blue/green) which led to the beautiful planetary gradient used on all the packaging and later on the website.