Antarta Space Food is a high-tech food company specialising in the research and development of food products for extreme conditions, including and most notably space.
Branding
DESIGN DIRECTION
PRINT / PACKAGING
WEB DESIGN / DEVELOPMENT
E-COMMERCE
Shopify
Brand Guidelines and Visual Systems
When we first started working with Antarta they had existing brand elements: a logo and symbol which they had trademarked and 2 colours which to them represented space in an innovative way.
To create a visual system which can be used across many different packaging labels and a robust online store with a lot of information, we began by tweaking the logo (mainly kerning and spacing) and structuring the typography system. We selected a futuristic, bold and wide font for the headings and categories which pairs beautifully with the character modifications we made on the existing logo by slightly rounding the edges.
Next we tweaked the primary colours and added 2 secondary colours (a planetary green and an atmospheric light blue/green) which led to the beautiful planetary gradient used on all the packaging and later on the website.
Phase 2: Packaging (in progress...)
IMAGE 1:
VISUAL EXPLORATION. VIA MARCIEJ REBISZ