HDS is a brand design studio delivering distinct brand building and strategic direction for luxury and lifestyle brands with global audiences.
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Betina du Toit

We were commissioned by the photographer to design a clean and minimal website to display her work to her French and international clients.

Betina du Toit

Betina du Toit is a Paris-based photographer represented by LGA. She regularly works with publications such as Vogue, Harper's Bazaar, Marie Claire, V Magazine, Vanity Fair and brands like Dior, Chanel.

Web Design

Web Development

Squarespace

THE BRIEF

We were commissioned by the photographer to design a clean and minimal website to display her work to her French and international clients.

We stripped the website of all modern distractions and focused on the images amid a clean white background. We used a slight fadein on the landing page image selection and we gave the image and motion pages breathing room around the thumbnails.

We made an unexpected font choice for a photography website by using an 18th century serif font, displayed very small in lowercase, across navigation and description text, giving the website an editorial feel.

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IMAGE 1:
HARPER’S BAZAAR UK, SEPT 2019

IMAGE 2:
VOUGE TURKEY, JUL 2020