ICE MODELS SS13-15 Disciplines: Branding, Digital Design (UX/UI), CMS Management, Social Media Management, Content Creation, Video Production, Print Design, Print Production, Creative / Strategic Direction. Year: 2013-2015
ICE models is the largest and longest standing model agency in South Africa with 3 regional offices (Cape Town, Johannesburg, Durban), and 3 divisions in Cape Town (Mainboard, Genetics, Kids).
We were tasked with updating the outdated brand visuals with a cleaner, more modern look, redesign the website, create print and video marketing material, and manage all Social Media platforms. We gently updated the iconic ICE logo and changed the brand visuals from an outdated dark gray to crisp, clean, white visuals. The longitudinal ICE typeface synonymous with the agency for 2 decades was left untouched. The blue dot (which represents an ice cube) was completely flattened, made bigger and moved closer to the "E". The Genetics and Kids divisions were differentiated by color while Durban and Johannesburg adopted region descriptors.
For the website, we designed the landing page to pull the latest content directly from instagram and a tumblr blog to create a dynamic landing page showcasing all recent activity. The drop-downs allow the viewer to switch between divisions and regions easily. Individual model pages give the viewer the option to view the portfolio in a traditional "model book" style or in a vertical continuous scroll.